BT have always been very proud of their Toronto roots, so I thought it would be good fun to base a video upon the idea of walking around town. I had to generate a ton of original artwork for the record covers—probably 70 in all—including several ‘hero’ covers that referenced some classic albums. The process took about 4 solid says of brute-force design work.
Interestingly, after some experimentation with different cameras, I elected to shoot the video with my iPhone 6s. Because the whole piece is POV, the shallow depth of the phone was much easier to handle than a DSLR. It was also much easier to frame up shots, since I was both shooting and digging through the bins.
Super fun project! More like this please!