This piece was created for CA’s website promoting technologies that help companies maintain paper trails for when they get sued. This spot was my first experience with Red Cam and I must say that I was pretty blown away by it. Although processing has a come a long way in the past year, when we did this piece the transfer time was a brutal 20:1. However, when you see Red side by side with other HD cameras there’s simply no contest – it looks amazing. And the 4K resolution means the amount of detail is comparable to 35mm, minus the grain and the softness.
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