PC: Alpine

Wow – I totally forgot about this one.  It’s a few years old, but I just stumbled on it, so here it is. This an unreleased cut from for President’s Choice during the 2010 Olympics. Director Kathy Byrne and I presented this cut as an alternate, but they ended up using one of the others.

The primary difference is basically just the end shot.  I really liked the hero shot of the ski team with the unobtrusive logo write on.

Client: Loblaw’s
Agency: Bensimon Byrne
Post Production: The Studio Upstairs