LePage PL Premium

Here’s an unconventional spot I worked on for adhesive maker LePage. The spot is promoting their professional grade construction products and employs some unusual techniques for a commercial. Using not only an unorthodox POV style, the piece is also built around a series of high speed ramps.

This was done to demonstrate not only the product’s versatility, but also the passage of time since glue needs to dry.  Considering who this spot is trying to reach, I’m impressed that the client allowed us to do something this experimental.

In the initial rough cut stage I was using a rockin’ old Los Straitjackets tune. I had my fingers crossed that they might license it, but alas.

Client: Henkel
Agency: Quandrant
Prod Co: Big Sky
Post Co: The Studio Upstairs
Director: Jamie Way
Producer: Kristy MacNeil
Editor: Nick Sewell
Colourist / Online: Dale Codling