PC: Amazing Canadian Farmer

This campaign was created in the summer of 2008 to showcase farmers from across Canada. Shot over the course of a week, the crew started in PEI and worked their way across to BC creating a :30 second spot for each region. In addition, I also cut two minute mini-docs for each farmer that ran on the President’s Choice website. Here is the :60 second national commercial which pulls material from all the regional spots.


Client: Loblaw’s
Agency: Bensimon Byrne
Post Production: The Studio Upstairs