An animated lesson from TED-Ed on the effective power of persuasive words.

Words have great power. In this TED-Ed lesson, Camille A. Langston teaches us the basics of Aristotle’s treatise on rhetoric. Have a look to learn how to use rhetoric to persuade others and how to recognize when rhetoric is being used on you.

CREDITS

DIRECTION: Hector Herrera, Pazit Cahlon

DESIGN: Hector Herrera

PRODUCTION: Pazit Cahlon

EDUCATOR: Camille A. Langston

PRODUCERS TED-ED: Gerta Xhelo, Jessica Ruby

NARRATION: Juliana Zarzycki

ANIMATION: Hector Herrera

SOUND DESIGN: Nick Sewell